A few weeks ago I worked on a very interesting project for Nike at the World Headquarters in Beaverton. They hosted "The Chance" U.S. Finals. They brought in 100 of the top female high school soccer players and 50 of the top you male soccer players. At the end of four grueling days they surprised four males and 11 females with a trip to Europe to play against the rest of world. I was part of a still photography team that documented their every move. It was an honor.
The gallery below is how the photos were used initially in social media. Then they showed our images on the big screen at the final dinner where the winners were announced.
Nike does things right. [gallery]